Is Social Media Publicity?

I attended an arts industry event late last year and was amazed to meet a publicist who didn't see social media as part of their job. So, I wondered, should it be?

Tips on Theatre Touring

Today I spent the day in a room with 130 other people interested in theatre touring, at the 2013 Victorian Theatre Touring Workshop. Present were venue managers, artists, producers, writers, theatre companies, support agencies and managers. What a fascinating conversation!

The Brochure isn’t dead…yet

There was some great discussion on the Linkedin forums and Facebook last week following my post on Is the Theatre Brochure Dead. I loved reading all the different points of view on the topic. On the whole, most agreed that there is still a place for some kind of printed marketing collateral, but the concept of a brochure had mixed reactions.

Is the Theatre Brochure Dead?

I've been wondering for a while now how much longer the traditional theatre brochure has.

Like many, I have fond memories of waiting with anticipation for the delivery of box loads of glossy, smelly printed brochures and flicking through excitedly hoping they looked as good in the flesh as I'd imagined.

But, realistically, I've begun to realise that the days are probably numbered for traditional brochures. Sometimes beautiful works of art in their own right, is it possible that the printed brochure will survive the increasing digitisation of our world?