Following my post last week on budgeting I’ve been thinking about the concept of forecasting ticket sales, and how you can realistically project ticketing revenue for performances. And that means not setting the target low so you can achieve it easily, or setting high revenue targets so they look good on paper (but are really unrealistic).
The notion of forecasting sales is common across all
businesses, but in the performing arts there can be a large number of variables
which make forecasting ticket sales a complex area. These can include (but
certainly not limited to):
