Should audience data inform programming decisions?

A couple of weeks ago the UK's Stage Newspaper asked a question - Should theatres make more use of audience ticketing data when deciding what shows to stage? Here’s my take on it.

The Brochure isn’t dead…yet

There was some great discussion on the Linkedin forums and Facebook last week following my post on Is the Theatre Brochure Dead. I loved reading all the different points of view on the topic. On the whole, most agreed that there is still a place for some kind of printed marketing collateral, but the concept of a brochure had mixed reactions.